One year ago, we launched NordiskBil with a clear mission: to make the dynamic world of Scandinavian mobility accessible to everyone.
Our aim has been to explore innovative storytelling approaches to highlight the latest trends, technological and social evolution, and provide practical advice.
As 2024 comes to a close, it’s time to reflect on our first year—a year marked by growth that exceeded all our expectations.
The Nordic Home of Cars
The core of Nordiskbil is our website, the primary hub for our digital magazine, which extends across multiple platforms, including TikTok, Instagram, and LinkedIn, for a total audience reached of 80.000 monthly users.
Our website features daily updates on the latest news, market analysis, and in-depth reviews, offering readers an ongoing pulse on mobility and technology.
Thanks to the quality of our content, strong user engagement, and strategic search engine positioning, we’ve seen consistent organic growth throughout the year.
In the last quarter, we averaged 20.000 monthly readers, with December breaking records at 45.000 views.
Expanding the Experience
In March, we launched the Nordiskbil YouTube channel, which has already reached a total of 100.000 views.
We immediately focused on innovative, original formats, such as:
- Test Drives in 90 seconds: concise reviews delivering the key information enthusiasts and customers care about.
- Pros & Cons: a balanced look at the strengths and weaknesses of specific car models.
Coming soon, we’ll introduce exciting new formats, including:
- Rivalz: a head-to-head comparison of two similar car models.
- Tech Reviews: in-depth analyses of the latest tech devices and products.
Projects and challenges
Is it possible to travel between major European capitals with an electric car? We embraced this challenge in collaboration with Lotus, telling the journey from Munich to Rome. This project was shared across all our platforms, from the website to YouTube, demonstrating the power of cross-media storytelling.
We also served as a media partner for E-Vision in Brussels, the annual event connecting leaders in the transportation and energy sectors. We’re excited to return as partners this year.
Additionally, Nordiskbil received the “Best Nordic Automotive News Platform 2024” award from Business Concept—a milestone that underscores our commitment to excellence.
Thanks and Looking ahead
2024 was just the beginning. With your continued support, we’ll keep driving innovation, delivering high-quality content, and making the Nordic automotive world more accessible than ever.
Stay tuned for more news, reviews, and projects as we move forward into an even more exciting year for Nordiskbil!
