Comprehending the transformation of the industry from mechanical-based to software-based, Hyundai Motor Europe has introduced Hyundai Connected Mobility.
This initiative aims to propel Hyundai’s evolution by delivering a spectrum of digital in-car and in-app services alongside innovative mobility solutions, ensuring a seamless customer experience throughout the vehicle lifecycle, and will be available in all next-gen Hyundai’s cars.
The Three Pillars of Hyundai Connected Mobility
Hyundai Connected Mobility is structured around three core pillars:
- Mobility Services: Under the brand Mocean, Hyundai is meeting the burgeoning demand for flexible vehicle usage models. Mocean Subscription offers an alternative to traditional ownership, providing swift and flexible access to Hyundai vehicles through a seamless digital interface, eliminating cumbersome paperwork. This approach aims to attract new customers and encourage exploration of Hyundai’s acclaimed lineup of electrified vehicles.
- 2. Connected Car Services: Hyundai Connected Mobility enhances the driving experience by keeping customers seamlessly connected with their vehicles and the surrounding ecosystem. Leveraging the Bluelink platform, Hyundai offers a range of services tailored to diverse customer needs, including Bluelink Lite for essential functionalities and advanced subscription services with value-added features. These initiatives ensure that customers stay connected and informed throughout their journey.
- Data-Driven Digital Services: Embracing the paradigm of software-defined vehicles, Hyundai is set to introduce a suite of customer-centric digital services. This includes regular Over-the-Air (OTA) updates for infotainment software, Features-on-Demand (FODs), in-car payments, and Vehicle-to-Everything (V2X) applications, such as Vehicle-to-Grid (V2G) and Vehicle-to-Load (V2L) capabilities. By prioritizing personalization and seamless integration, Hyundai aims to deliver unparalleled experiences tailored to individual preferences.
Hyundai Connected Mobility is poised to catalyze transformative change within the automotive industry by leveraging the global Hyundai ecosystem.
This strategic alignment necessitates an organizational shift, with Hyundai Connected Mobility drawing upon customer proximity and feedback, while Hyundai Motor Europe contributes extensive product expertise. Together, they aim to elevate the customer experience, offering bespoke solutions that align with evolving expectations.
Embracing Connectivity: A Shift in Mobility
A study conducted by SIGMA Sensor Europe in 2023 revealed a significant shift in consumer attitudes towards connectivity. Over the years, the proportion of customers willing to pay a premium for connectivity features steadily rose, reflecting a growing interest in connected mobility.
Demographically, men and younger individuals exhibited a keener interest in connected car technology, with education and income levels also influencing consumer engagement. This trend underscores a broader societal movement towards embracing connectivity among more affluent and educated demographics.
The Connectivity Revolution
Equipped with sensors and cameras, connected cars generate vast amounts of data—from driving patterns to road conditions, traffic updates, and more. This data serves as the cornerstone of innovation, empowering stakeholders to develop new products and services that redefine mobility.
The ADAS epitomize this transformation, leveraging data from cameras, sensors, and Vehicle-to-Vehicle (V2V) communication to enhance safety and comfort on the road. Features like adaptive cruise control and emergency braking owe their existence to connectivity.
Moreover, the impact of connectivity extends beyond individual drivers. By facilitating real-time data exchange, connected vehicles contribute to safer motorways, reducing congestion, preventing accidents, and enhancing overall road safety. Autonomous vehicles, reliant on constant communication with their surroundings, epitomize the transformative potential of connectivity in shaping the future of mobility.
The Role of V2X
Connectivity isn’t just about safer roads; it’s also about enabling smarter, more sustainable mobility solutions. Vehicle-to-Everything (V2X) technologies, including Vehicle-to-Grid (V2G) and Vehicle-to-Load (V2L), unlock new possibilities for electric vehicles (EVs).
V2L technology, for instance, allows EVs to power external devices or even other vehicles—a glimpse into a future where cars serve as mobile power banks. Meanwhile, V2G technology enables bidirectional power flow between EVs and the electrical grid, supporting grid stability and integrating renewable energy sources more effectively.
Just as smartphones have become indispensable in our daily lives, connected cars offer unparalleled convenience and control. With features like remote start, keyless entry, and real-time vehicle diagnostics accessible via smartphone apps or web portals, drivers wield unprecedented control over their vehicles. Hyundai’s Bluelink system exemplifies this connectivity, offering a suite of services designed to enhance safety, convenience, and enjoyment on the road.
From Ownership to Usership
As connectivity reshapes the automotive landscape, traditional ownership models are giving way to innovative usership solutions. Vehicle-as-a-Service (VaaS) models, including ride-hailing and carsharing, leverage connectivity to provide seamless user experiences through digital platforms.
Hyundai’s Mocean Subscription service exemplifies this shift, offering customers a flexible alternative to traditional ownership models through a fully digital process bundled with various services.
Recognizing the transformative potential of connectivity, Hyundai has launched Hyundai Connected Mobility—a strategic initiative aimed at delivering software-centric, data-driven experiences across Europe. By capitalizing on emerging mobility trends and consumer preferences, Hyundai aims to remain at the forefront of innovation, driving progress in the ever-evolving automotive landscape.
