Lotus has launched the Emira Limited series, an exclusive homage to the brand’s illustrious racing legacy. Based on the acclaimed four-cylinder Emira sports car, this limited series features five striking liveries, each inspired by Lotus’s iconic Formula One history. With only 12 units produced per design, the collection celebrates the brand’s storied past and hints at a customizable future.
The symbolic “12” units per livery pay tribute to Ayrton Senna’s famous starting number during his years with Lotus in Formula One. Available across 12 selected European markets, the Emira Limited series cements its exclusivity and appeal for collectors and enthusiasts alike. Each vehicle comes with a certificate of authenticity, further enhancing its uniqueness.
Each of the five designs is limited to just 12 units, making the Emira Limited series a highly sought-after collector’s item. As said, the cars are exclusively available in 12 European countries, including Denmark, Sweden and Norway with prices in Denmark starting at 1,995,000 DKK. The distinctive liveries are factory-applied at the Hethel plant in the UK, showcasing Lotus’s commitment to precision and craftsmanship.
The Emira Limited: introducing Chapman bespoke personalization
The Emira Limited series also previews the forthcoming ‘Chapman Bespoke’ personalization program, set to launch in 2025. This initiative will enable customers to tailor their Lotus cars to their preferences, offering a new era of bespoke design and craftsmanship. The program will extend beyond the Emira to encompass the entire Lotus product portfolio, allowing for external and interior customizations.
The Emira Limited showcases five bespoke designs, each rooted in the brand’s Formula One history:
- Emira Inspired by Lotus Type 99T: Sporting a vibrant yellow with blue accents, this design reflects the Lotus Type 99T that Ayrton Senna drove in 1987, achieving victories at Monaco and Detroit. The blue number 12, black brake calipers, and unique air intakes complete the look.
- Emira Inspired by Lotus Type 97T: A dark Shadow Grey with gold livery nods to the Type 97T, in which Senna secured his first Grand Prix win in 1985. Gold wheels and race number 12 further emphasize its heritage.
- Emira Inspired by Lotus Type 86: Featuring a blue livery with red and silver stripes, this design recalls the innovative twin-chassis Type 86 from 1980. It includes the silver-painted “LOTUS” branding and number 11, marking its historical significance.
- Emira Inspired by Lotus Type 78: Celebrating the 1977 Type 78’s pioneering aerodynamics, this livery is a dark Shadow Grey with gold and red details. Number 5, a tribute to Mario Andretti’s race number, is painted alongside a half Union Jack design.
- Emira Inspired by Lotus Type 25: A Dark Verdant Green body with Hethel Yellow striping honors the revolutionary Type 25 that won the 1963 Constructors and Drivers World Championships. The Black Alcantara interior with yellow stitching underscores its racing spirit.
