Samsung has officially unveiled Samsung Vision AI at the CES 2025 First Look event, showcasing cutting-edge advancements in AI-powered screens and devices designed to enhance everyday life.
Alongside Vision AI, Samsung introduced the Neo QLED 8K QN990F flagship model and updates to its Lifestyle TV lineup. T
Samsung Vision AI: smarter and more adaptable screens
Samsung Vision AI represents a new chapter in delivering intelligent, intuitive, and seamless viewing experiences. These screens are environment-aware, user-preference-adaptive, and autonomous in providing intuitive functionalities.
At its core, Vision AI’s personalized features redefine user interaction with their TVs:
- Click to Search: Instantly provides information about what’s on-screen—from identifying actors to exploring visual content—without interrupting the viewing experience.
- Live Translate: On-device AI translation delivers real-time subtitle translations, breaking language barriers and allowing seamless enjoyment of international content.
- Generative Wallpaper: Transforms screens into dynamic, personalized canvases, enabling users to create visuals tailored to their tastes or special occasions.
In addition to personalization, Vision AI integrates TVs with the SmartThings ecosystem, positioning them at the center of smart living:
- Home Insights: Offers real-time updates on home environments, including security alerts and daily updates for peace of mind at home or away.
- Pet and Family Care: Monitors loved ones by detecting unusual behavior in pets and family members, adjusting room settings like dimming lights when a child falls asleep, and providing real-time updates.
Vision AI incorporates on-device AI technologies to analyze content and environmental factors in real time, dynamically optimizing images and audio for an unmatched experience. Whether users are watching a dramatic film, a high-octane sports event, or a talk show, Vision AI ensures exceptional clarity, immersive sound, and seamless integration with the surroundings.
Samsung Vision AI embraces limitless potential by incorporating third-party AI platforms, paving the way for smarter and more personalized experiences. A partnership with Microsoft introduces new Smart TVs and Smart Monitors equipped with Microsoft Copilot. This collaboration allows users to easily search content via remote or voice commands and explore a range of Copilot services, including personalized content recommendations accessible directly on-screen.
The new Samsung Neo QLED 8K QN990F
At the forefront of Samsung’s new lineup is the Neo QLED 8K QN990F, currently the most advanced Samsung TV (look at the cover picture).
Powered by the latest NQ8 AI Gen3 processor, this flagship model features:
- 8K AI Upscaling Pro: Elevates lower-resolution content to stunning 8K quality, delivering incredible detail and sharpness.
- Auto HDR Remastering Pro: Analyzes content frame by frame to apply adaptive color expansion, ensuring vibrant, lifelike images even in dark scenes.
- Adaptive Sound Pro: Uses AI to separate and optimize audio components like dialogue, music, and sound effects for clear and balanced audio.
- Color Booster Pro: Enhances color expression with AI-driven scene analysis and advanced image processing for each frame.
- AI Mode: Adaptively optimizes picture and sound quality using content-based AI recognition for the best viewing experience in any setting.
With its ultra-slim, minimalist design, the QN990F combines cutting-edge technology with elegant aesthetics, elevating performance and style in any living space.
The new Samsung Frame Pro
Samsung continues to merge art and technology with the expansion of its Samsung Art Store and the introduction of The Frame Pro. Featuring over 3,000 curated works from global partners like MoMA and the Magritte and Basquiat foundations, the Art Store will be accessible across a broader range of models, including Neo QLED and QLED TVs, transforming screens into personalized art galleries.
The Frame Pro enhances artistic and entertainment experiences with advanced Neo QLED technology, delivering brighter colors, sharper contrasts, and deeper blacks. Powered by the NQ4 AI Gen3 processor, it offers unparalleled image quality for both art and video content. The Frame Pro also features the innovative Wireless One Connect for flexible installations that seamlessly blend into any environment.
Samsung’s partnership with Art Basel further cements its commitment to the art world, making The Frame the official artistic display of this globally celebrated event.
Samsung Premiere 5
At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first ultra-short-throw interactive triple-laser projector. Designed to revolutionize home entertainment, The Premiere 5 includes a touch-interactive feature that allows users to engage directly with images. Additionally, the MICRO LED Beauty Mirror combines advanced reflection and transmission capabilities with personalized insights, such as tailored skincare recommendations powered by AI.
By continuing to push the boundaries of display technology, Samsung aims to create meaningful and personalized experiences that elevate every aspect of daily life.
