Despite an overall contraction in Europe’s EV market, one model continues to dominate the charts: the Tesla Model Y. According to the latest data from Jato Dynamics, the Model Y has once again proven its enduring appeal, solidifying its position as the best-selling EV in Europe for a second consecutive year. However, the broader market tells a story of decline, with total EV registrations dipping by 1.2% in 2024 compared to the previous year.
Let’s take a look at the numbers
In 2024, over 209,000 European buyers chose the Tesla Model Y, marking an important 17% decrease from 2023. Yet, the decline in sales did not dampen Tesla’s overall performance. The automaker also saw a promising increase in its sedan offering, the Tesla Model 3, which experienced a 12% rise to reach over 112,000 deliveries. This resurgence in Model 3 sales suggests that while the SUV segment might be facing challenges, the market appetite for Tesla’s innovative technology and design remains robust.
Adding an unexpected twist to the EV narrative is the new entry from Volvo: the EX30. With more than 78,000 units sold, this compact SUV has quickly captured the attention of environmentally conscious consumers, even in countries hostile to EV like Italy and Spain. Its strong performance has helped diversify the competitive landscape, traditionally dominated by established names.
New market dynamics
The overall decline in the EV segment may seem concerning at first glance. However, it also highlights a transformative phase within the industry, where manufacturers are racing to innovate and adapt in a changing regulatory and consumer environment. Notably, while the Tesla Model Y slipped to fourth place in the overall car sales ranking—overtaken by models like the Dacia Sandero, Renault Clio, and Volkswagen Golf—it remains the leader in the electric niche.
European automakers, including Volkswagen and Stellantis, continue to exert strong group performance even as individual models like the Volkswagen ID.4 and ID.3 experienced notable declines. Meanwhile, premium brands such as BMW and Audi are also making their mark, with models like the BMW iX1 showing impressive gains.
The top 10 best-selling EVs in Europe (2024)
Below is a scheme detailing the top 10 best-selling electric vehicles in Europe for 2024, along with their sales figures and the percentage variation compared to 2023:
| Rank | Car Model | 2024 Sales | Variation (2023-2024) |
|---|---|---|---|
| 1 | Tesla Model Y | 209,214 | –17% |
| 2 | Tesla Model 3 | 112,789 | +12% |
| 3 | Volvo EX30 | 78,032 | – (new entry) |
| 4 | Skoda Enyaq | 68,874 | +4% |
| 5 | Volkswagen ID.4 | 64,756 | –24% |
| 6 | Volkswagen ID.3 | 54,531 | –14% |
| 7 | BMW iX1 | 52,283 | +16% |
| 8 | MG4 | 51,775 | –28% |
| 9 | Audi Q4 | 48,094 | +2% |
| 10 | BMW i4 | 45,062 | –8% |
