Arcade Cars, a burgeoning British automotive design and technology company, is making waves by rejuvenating and redefining classic cars.

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With their headquarters in London and operational bases in Austria and Stuttgart, Germany, Arcade Cars is well-positioned to merge tradition with innovation. Their inaugural model, the Arcade Sojourn, is a modern reinterpretation of the iconic Mercedes G-Class, blending cutting-edge technology and luxury features.

A New Life for the G-Class

The classic Mercedes G-Class is one of the world’s most renowned off-road vehicles. Arcade Cars pays homage to this legacy with the Arcade Sojourn, a luxurious 4×4 that has been meticulously restored and updated to contemporary standards.

Arcade Cars
Image: Arcade Cars

Offered in six or eight-seat configurations, the two-door Sojourn with a convertible top is highly customizable to meet the owner’s specifications. From state-of-the-art infotainment systems to advanced vehicle control and safety features, the Sojourn combines timeless tradition with modern innovation, promising a driving experience that is both classic and contemporary.

A Legacy of Robustness

Founded by CEO Rishav Kanoria, COO Felix Timmer, and Technical Consultant Alexander D. Fritz, Arcade Cars selected the Mercedes-Benz GE 230—produced between 1979 and 2001—for its iconic status and all-terrain capabilities.

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Image: Arcade Cars

This model, born from a collaboration between Mercedes-Benz and Steyr-Daimler-Puch, has historically represented robustness, durability, and versatility, serving in military, civilian, and expeditionary roles.

Arcade Cars
Image: Arcade Cars

By integrating modern technologies while preserving the original design and off-road prowess, the GE 230 remains a symbol of enduring capability and resilience.

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Image: Arcade Cars

Each Arcade Sojourn is a unique and charismatic creation, tailored to the desires of its owner. From custom interior finishes and luxurious features to striking exterior colors and bespoke accessories, every detail is meticulously crafted.

Arcade Cars
Image: Arcade Cars

Arcade sources donor vehicles exclusively from the Swiss army stock, ensuring each model undergoes rigorous scrutiny and restoration. The GE 230’s renowned off-road capabilities—featuring robust construction, fully automatic differentials, and resilient suspension systems—are enhanced further with an electric motor developed by British company Everrati and an upgraded gasoline engine.

Personalization and Modern Technology

Arcade Cars offers an exceptional level of customization for the Sojourn. Options range from the finest, softest leathers typically reserved for luxury cars and supercars to handcrafted steering wheels and seats. Every detail is considered to ensure an authentic and premium experience.

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Image: Arcade Cars

Modern technologies such as Apple CarPlay and Android Auto are seamlessly integrated into retro-inspired infotainment systems, blending the best of old and new.

Arcade Cars
Image: Arcade Cars

Pre-orders for the Arcade Sojourn are now open, with first deliveries expected by the end of 2024. Arcade Cars and the Sojourn will make their public debut at the prestigious Pebble Beach Concours in August 2024, showcasing their commitment to revitalizing classic cars with unparalleled luxury and advanced technology.

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