UEFA aims to organize the most sustainable European championship of all time, starting with mobility, and has found BYD to be the official partner for the eMobility of UEFA Euro 2024, which will take place in Germany next June. In addition to visibility during the championships, the Chinese company will organize numerous experiences and initiatives for customers with the presence of its range in stadiums, as well as in collaboration with dealers and BYD showrooms throughout Europe.
UEFA Euro 2024 in Germany
The European football championships will take place in ten German stadiums from June 14 to July 14. As the official partner for electric mobility, BYD will provide a diverse range of electrified vehicles for the tournament players.
On this occasion, BYD will also showcase its latest electric models and cutting-edge technologies at selected tournament venues. Furthermore, it will have a strong presence in official fan zones.
“BYD is excited to collaborate with UEFA Euro 2024 and is proud to be the first e-Mobility partner for this prestigious sports event, allowing us to showcase our latest advancements in electric vehicles to a very broad audience. Moreover, the partnership underscores the BYD brand’s commitment to reducing carbon emissions for a greener future, for which UEFA Euro 2024 will be an influential voice,” commented Michael Shu, CEO of BYD Europe.
Guy-Laurent Epstein, UEFA Marketing Director, echoes this sentiment: “We are excited to welcome BYD, a pioneering brand with a 29-year pedigree in advanced battery technologies, a global reputation for innovation in new energy vehicles, and the world’s largest electric car company, as a partner for UEFA Euro 2024. The partnership aligns perfectly with UEFA’s vision to promote a more ecological and sustainable European Championship, combining the excitement of football and UEFA’s commitment to environmental responsibility. BYD stands for Build Your Dreams, which aligns perfectly with the European Championship, as players and teams tirelessly pursue their passion and hard work to build their dreams on the field and lift the prestigious Henri Delaunay Trophy in Berlin on July 14.“
The Chinese giant, which arrived in Europe only in 2022, is already one of the main continental players, especially in electric mobility, creating a network of 230 sales points in 19 European countries and launching five innovative models. In 2024, three additional models will arrive, and it will be the year in which the sub-brand DENZA will also make its debut
