For its first time in EUrope, Denza, the premium brand of the BYD Group, chooses Milan Design Week 2025 to showcase its vision of contemporary mobility and its shooting brake, the Denza Z9GT, made to compete with Porsche Taycan Turismo, Zeekr 7GT and Audi A6 Avant e-tron.
As a key participant in Brera Design Week, Denza makes its debut with an installation at Via Statuto 2: a space that blends design and mobility through an exhibition dedicated to its new flagship model, the Z9GT. The event is designed to offer an immersive experience that tells the story of a new concept of the automobile—where aesthetics, refined materials, and advanced technologies coexist in harmony.
Z9GT: Denza’s aesthetic and technological manifesto
At the heart of the installation is the Denza Z9GT, a vehicle that embodies the brand’s design identity. Fluid lines, interiors finished with premium materials, and an architecture created to maximize onboard comfort are just some of the key features that define this model.
The foundation of the project is the new e3 platform, a next-generation technological core designed to deliver high standards of comfort, safety, and energy management. Through this modular structure, Denza introduces a new design logic to the premium segment—one that merges style with everyday performance, with special attention to balancing user experience and environmental impact.
Denza goes beyond simply showcasing a new car, creating a true platform for dialogue open to professionals and enthusiasts alike. Every day at the Milan venue, themed talks are held featuring national and international guests from the worlds of design, fashion, art, and technology.
Talk schedule:
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April 7 – Design: Timeless Elegance
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April 8 – Technology applied to luxury
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April 9 – Fashion & Luxury
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April 10 – Technology & Innovation
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April 11 – Design & Creativity
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April 12 – Art
These events serve as moments of exchange that highlight the connection between mobility, aesthetics, and contemporary culture. It’s an experiential format that underscores Denza’s intent to engage thoughtfully with the major shifts taking place in design today.
With this debut, Denza introduces the European public to a mobility concept that goes beyond the car as a mere means of transport. The car becomes a sensory environment, a domestic space in motion—a place where natural materials, smart solutions, and a focus on experience converge to shape a new lifestyle.
