The Swedish leader in AI-powered video solutions, Phyron, has announced an exciting partnership with the Danish company Pace Group ApS, the operator of Bilhandel.dk. This collaboration introduces cutting-edge AI video technology to the Danish car dealership market, promising to help dealers generate more leads and convert them into sales effectively.
Addressing a changing automotive market
The Danish automotive market is evolving rapidly, with electric vehicles now making up almost 60% of all car sales. As the market transforms, car dealers face increasing pressure to differentiate themselves and avoid competing solely on price reductions. This is where the partnership between Phyron and Pace Group becomes transformative.
With over 600,000 active car buyers visiting Bilhandel.dk monthly and generating more than 10,000 leads for the automotive sector, the integration of Phyron’s AI technology is poised to significantly boost conversion rates for Danish dealers.
Transforming marketing with AI-Driven videos
Phyron’s innovative platform uses AI to create fully automated videos from still images and vehicle data, helping dealers stand out and attract more potential buyers. These videos, proven to increase sales by up to 24%, streamline the marketing process and enhance the customer experience.
Unlike traditional methods that require large marketing teams, Phyron’s technology enables dealerships to produce high-quality videos in minutes. These videos can be seamlessly uploaded across platforms, including websites, marketplaces, and social media, ensuring faster inventory turnover and improved efficiency.
Phyron and Pace Group predict that dealers adopting this technology can expect to sell cars four to five times faster. The speed at which vehicles are listed and marketed is a crucial factor in staying ahead in the competitive automotive industry.
Revolutionizing the Car Buying Journey
Phyron’s technology optimizes the entire car-buying journey—from dealership websites to marketplaces and social media—at a fraction of the traditional cost. Notably, the AI-driven platform now includes audience-specific video optimization for social channels like Meta, delivering up to 70% more sales leads for users.
Phyron’s reach is extensive, with over 3,500 dealerships across 30 countries currently utilizing its solutions, amounting to 150,000 car listings featuring Phyron videos. Since January 2021, these videos have been viewed more than 500 million times.
